New costs more than an upgrade, and the Phoenix program can provide comparable or better performance. This is especially true for the King Air 350 with XP67A engines. New aircraft tend to be heavier, resulting in a lower useful load, whereas we keep as much weight off the airplane as possible. New aircraft also depreciate in value much faster. Some aircraft buyers will always buy new, but if you can get a slightly used airplane to look, feel, and perform better than new at half the price, doesn’t that make sense?